A great way to drive traffic to your blog is to have visitors Pin photos on Pinterest. Given that, how to you increase your chances of actually being seen on Pinterest? The answer is to create long pins for your posts.
Photos posted on Pinterest are all the same width as predetermined by Pinterest. However, there is no predetermined length for the photos. A long pin, therefore, is just that – an image created that is much longer than a standard photograph. It can contain multiple photographs, a title, and whatever else is desired.
The reason for thinking about using a long pin is that it provides more real estate on Pinterest, and is therefore more likely to get noticed. Generally a long pin results in more re-pins, which drives more traffic to your blog!
There are different programs that can be used to create a long pin such as Photoshop, Canva and PicMonkey. What if you don’t have access to these programs? An answer is that you can use Power Point to create a long pin. Therefore, I’m going to go through the steps necessary to create a long pin using Power Point. I’m going to do this two ways: (1) a video actually showing the building of a long pin using Power Point; and (2) step-by-step instructions using screenshots.
1. You Tube Video on how to make Long Pin with Power Point:
Here’s a You Tube video on how to use Power Point to make a Pinterest long pin:
2. Step-by-step Instructions Using Screenshots:
Open PowerPoint (I’m using Power Point 2011 for Mac), and select the basic White template which is at the top left.
You want to get rid of the boxes on the slide. This can be done in one of two ways. One way is to highlight the box and press delete. The other way is to change the layout of the slide by selecting Layout from the Home tab, and selecting the Blank slide.
Next, you want to resize the slide to the desired dimensions which are 2.45 inches wide and 9 inches high. To do this, I selected the Themes tab. On the far left, I selected the Slide Size, changed the Slides sized for to Custom, the Orientation to Portrait, the size to a Width of 2.45 inches and a Height of 9 inches.
Now that you have the slide at the proper dimensions, it’s time to add pictures. I’m going to use two pictures, with some text in the middle. I already chose the two pictures, and cropped them to 6 inches wide and 9 inches high, or 1800 pixels wide and 2700 pixels high. The reason that I chose this size was twofold. First, I wanted to make sure that the pictures were of a high enough resolution so that they would be clear when the pin was uploaded. Second, I wanted, some space to add text between the pictures. I inserted the first picture by selecting Insert, Photo, Picture from File, and then selecting the first picture.
I moved the first picture to the top, and inserted the second picture, which I moved to the bottom. This left space in the middle where I could add some text.
To add the text, I created a text box by selecting Text and Text Box from the Home tab, and then drawing a text box in the middle of the white space. I didn’t worry about the size or the position because I knew that I would probably have to adjust things later on.
I added by text “Delicious Beef Stew” on separate lines, changed the font to Apple Chancery, and the point size to 24. You could use whatever font and point size you like. Then I positioned the text box in the middle of the white space.
At this point I could have stopped, but decided that I wanted to change the background from white to a color that would coordinate with the pictures. I did this by selecting the Themes tab, then Background, and Format Background. I changed the color from Automatic to More Colors. In the Spectrum folder, I used the dropper to select a color from one of the pictures, and applied that color to the background. Finally, I changed the text color from black to white. As a last step, I wanted to add a line just below the top picture and just above the bottom picture. I started this by selecting the straight line from Shapes, Lines and Connectors and the Straight line on the Home tab.
I drew the first line, and formatted it using the Format tab next to the Home tab. I changed the line color to white, the size to 4½ points, and got rid of the shadow. Once I had positioned the top line, I copied and pasted (Edit, Copy; Edit Paste) it so that I would have an identical line above the bottom picture, and moved it into position. I could have used different line styles such as dashes and dots.
My long pin was now ready to save. I did this by selecting File, Save as Pictures. I named the folder, chose the save location, and kept it at JPEG.
As a final step before uploading my long pin to Pinterest, I renamed the file.
You can hide your long pin in your blog, but make it available for visitors to Pin, by doing the following:
- Add your long pin to your site towards the bottom, e.g., after your recipe.
- Change from Visual to Text in Word Press.
- Find your Long Pin image code. It will look something like this: <img class=”aligncenter size-full wp-image-5907″ src=”http:/pudgefactor.com/wp-content/uploads/2016/06/Long-Pin.jpg” alt=”How to Create Pinterest Long Pin Using Power Point” width=”600″ height=”500″ />
- Wrap your image code with <div style=”display:none;”>IMAGE CODE</div>
- The complete HTML code would therefore look like this: <div style=”display:none;”><img class=”aligncenter size-full wp-image-5907″ src=”http:/pudgefactor.com/wp-content/uploads/2016/06/Long-Pin.jpg” alt=”How to Create Pinterest Long Pin Using Power Point” width=”600″ height=”500″ /></div>