In 2016, Pinterest introduced Promoted Videos. With Promoted Videos, Pinterest added the ability to play videos right in a pin when it was tapped. Since then, the use of video pins has dramatically increased.
In order to be able to upload a video pin, one must have a business account. The current requirements for the video pins are as follows:
- File Type: .mp4 or .mov
- Maximum file size: 2GB
- Encoding: H.264
- Length: 4 seconds to 15 minutes
- Description: Up to 500 characters
- Aspect Ratio: Standard video sizes including widescreen (16:9), square (1:1), and vertical (9:16, 4:5, 2:3)
Vertical pins tend to do better on Pinterest than square or horizontal pins. The same is true for vertical video pins versus square or horizontal video pins.
In addition to Promoted Videos, Pinterest recently announced that the recommended size of regular pins was 1000 x 1500 which has a 2:3 ratio.
I typically produce square 1080 x 1080 videos. Then tend to do all right when I upload them to Pinterest. However, I wondered if a vertical pin would do better. Therefore, I set about converting a square video into a vertical Pinterest Video Pin. In doing so, I decided to use the recommended 1000 x 1500 dimensions.
Here’s an example of a 1000 x 1500 vertical pin made from a 1080 x 1080 square pin:
Creating and Producing Vertical Video Pin Using Adobe Premiere Pro CC 2019
I used Adobe Premiere Pro CC 2019 to create and produce the vertical 1000 x 1500 Pin. I’ll be the first to confess that I’m still somewhat of a novice when it comes to Adobe Premiere. However, these are the steps that I used:
- I imported the 1080 x 1080 square video into Premiere.
- In Effect Controls, I reduced the scale of the video to 92.6. I came up with 92.6 by dividing the 1000 desired horizontal dimension by the current 1080 horizontal dimension, i.e., 1000 ÷ 1080.
- Next, I changed the frame size in Sequence Settings (in the menu, Sequence=>Sequence Settings) to 1000 horizontal and 1500 vertical.
- When I changed the frame size, the square video was in the middle of the new frame. However, I wanted the video in the bottom of the frame. To do this, I changed the “Y” Position in Effect Controls from 750 to 1000.
- The video was now at the bottom of the frame. However, the color of the frame was black. Before adding text to my video pin, I wanted to change the frame color to white. To do this, I created a Color Matte as follows:
- I dragged the video and audio apart. To do this, I had to first unlink them (in the menu, Clip=>Unlink). The reason for moving the video and audio apart was that the Color Matte needed to be below the video.
- In the menu, I selected File=>New=>Color Matte. From the pop-up, I selected “Ok”.
- A Color Picker appeared. I picked white and selected “Ok”. The name for the Color Matte was “Color Matte”, so I selected “Ok.”
- Next, I dragged the Color Matte to my timeline below the video and expanded it from the beginning of the video to the end.
- Now that the frame was white, I added the desired text above the video, exported it, and uploaded it to Pinterest.
The video below shows how I created the vertical Pinterest Video Pin.
I hope this helps!